K2 – Convergent thinking, defining new business potential in Vodafone’s customer database
Business problem
Reduce the impact of customer churn, by identifying predictive behavioural triggers.
K2 solution
New and innovative customer database analysis
o Powerful additional targeting criteria
o Detailed product usage profiles
o “Customer behaviour triggers” identified,
o Propensities defined for cross and up sell purchase, defection and migration points
Business benefit
Vodafone are now able to manage customer churn more effectively
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