K2 – Convergent thinking, providing Provident with improved speed to market through reduced cycle time
Business problem
Improve the management of significant and on going volumes of customer data, with speed and accuracy to enhance campaign strategy.
K2 solution
A detailed data system audit, resulting in a new data management solution, which augmented the current Provident system and delivered more flexibility and efficiency.
Business benefit
Development of a more effective and efficient data management and communication strategy.
Based on the automation of the receipt, cleansing, merger and management of internal and 3rd party data, backed up by a “trigger based” selection engine to automate campaign offer, treatment and pack composition.
Removing pressure points and crucially, halving the time it takes to deliver the right message to the right prospect.
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