K2 – Convergent thinking, adding value to HBOS’s staff benefits and employee communication programme.
Business problem
Provide an increased level of personalisation and ensure sensitive personal information is delivered with 100% accuracy.
K2 solution
Migrate manually driven approach to an automated data driven system
o Extensive data analysis and segmentation
o Digital asset management and print
Fully individualised solution, delivered in a user-friendly fully individualised colour document.
Business benefit
Issues of compliance are dramatically improved, resulting in positive movement in the level of staff satisfaction, supported by spontaneous positive staff comment.
Click here to download a full copy of this case history: PDF (1.6MB)
